Food delivery app Deliveroo has launched Deliveroo Editions in the UAE, making it possible for restaurants to reach customers in areas beyond their current delivery range.

The first UAE Deliveroo Editions is located in Dubai’s Jumeirah Lakes Towers and is equipped with six full-sized custom-made kitchen spaces. The Editions concept makes good on our promise to widen access to the best food in Dubai, reducing delivery times for customers while at the same time helping our partners to grow their presence in the market. The company will provide restaurant partners with the infrastructure – including bespoke kitchens, local marketing support and a fleet of riders – allowing them to launch bespoke menus catered to local tastes.

Deliveroo can identify cuisines missing in an area, predict customer demand, and select restaurants that are likely to succeed in that specific area with a delivery-only concept. This retail space is rented from Palmon Group in Swiss Tower JLT